Hello, I'm Glen.

What I do

I help established coaches and consultants make their expertise more repeatable and teachable.

That means distilling their knowledge and experience into its clearest and simplest form — before trying to turn it into a course, a book, or a live workshop.

I love what I do because I'm fascinated by how excellence works, I'm fanatical about details, and I believe that truly valuable expertise deserves a life outside the head of the expert.

My clients often express profound relief when they get years of hard-earned knowledge out of their head into a format they can see, share and truly own.

I feel like I’m in exactly the right place, but it took me a few years to arrive.

How I got here

I spent more than a decade in the online course space.

I started out as the in-house course guy for a popular online entrepreneur, turning his knowledge into courses that made over $1 million and enrolled 1,000+ students.

Then I launched my own business, coaching and mentoring small business owners who wanted to create digital courses based around their expertise. I also created my own in-depth training programme, Build Your Best Course, and became the first Podia^† Pro Educator specialising in course creation.

During this time, I worked with clients in numerous niches, including sales, peak performance, workplace wellness, team leadership, corporate messaging, visual effects, orthopaedic surgery, executive recruitment, and public healthcare.

^† Podia is a popular online business platform for creators and solopreneurs.

What I learned

My biggest lesson was discovering that the people with the deepest expertise were frequently the same ones who found it hardest to teach.

They often couldn't explain how they did what they did, they struggled to think like a beginner, and they were too busy working with clients to work consistently on a course.

Instead of trying to cram their expertise into a curriculum, I would encourage them to identify the essential actions students would need to take, then work out the minimum knowledge and skills for completing them.

Once that groundwork was done, designing a curriculum was much easier.

The final piece of the puzzle was realising that capturing the essential expertise upfront – before worrying about how to teach it – saved many hours of content rework down the line.

Today, this distilled know-how also allows AI to accelerate the creation of content grounded in the human expert’s hard-won insights and experience, not just generic advice aggregated from a thousand anonymous inputs.

That’s why I believe capturing your unique expertise in a repeatable and teachable “blueprint” is one of the most valuable things you can do.