Date: February 11, 2022

Build your course slowly

I’ve been in this situation a few times. Maybe you’ve been there too.

(If not, I’m sure you’ve seen it happen with other people.)

It goes like this…

Things get busy and your time gets stretched, so you decide to hire someone to help out.

But finding the right person and getting them up to speed takes, well… time.

So there’s this annoying phase where trying to solve your lack-of-time problem actually makes your lack-of-time problem worse.

It’s properly ironic.

(Unlike rain on your wedding day, which is simply unfortunate.)

And there’s a parallel situation with online courses.

Courses are appealing because they can free up your time. You effectively delegate some or all of the work you do for certain types of clients to the material in your online course.

But creating an entire course takes time and effort. So the question is:

Where do you find time, to create the course, that’ll save you time?

It’s a bit of a Catch-22, isn’t it?

Fortunately, there’s a way to build your course more incrementally. A way that’s less disruptive and can actually help you win back time sooner.

Here it is…

Look for opportunities to create standalone, course-like assets you can use with your clients in your day-to-day work.

So if there’s a model or concept or process you regularly explain to clients, create a short video or a simple written summary laying it out, and refer them to that instead.

If there’s a set of questions you typically ask new clients to understand their situation and crystallise their needs, turn it into a handy worksheet.

Other digital assets that’ll save you time in the short-term and could become part of a course down the line include:

  • Templates
  • Checklists
  • Flowcharts
  • Worked examples
  • Mind maps
  • Resource lists

The other cool thing is that many of these assets can help build your audience too, used as incentives to get people on your email list. (Or as surprise bonuses for people already on it.)

“Want to get the same XYZ Checklist I use with my clients? Sign up here!”

For me, online courses don’t have to be an all-or-nothing affair.

An online course mindset means grasping any opportunity to package up your knowledge and experience. Even if it’s just one video or a simple worksheet to begin with.

Do that a few times and you’ll have a major head start on creating the content for your future course.

So, what asset could you create this month that would have value for months to come?

Drop me a line and let me know.

See you soon,

Glen.

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