Date: October 27, 2022

What's the other thing that works?

One of the challenges when building an online course is creating a single “journey” that works for every student.

By contrast, when you’re working with someone 1:1 you can adjust your approach according to their specific needs.

(For instance, coaches often have a “toolbox” of models and methods they choose from to move people forward.)

But it’s harder to do that with an online course.

Yes, you can try a “choose your own adventure” approach where you say: if you’re in situation A do X, in situation B do Y.

The problem is that you actually make it more complicated for the average student. Instead, a one-size-fits-all process usually works better.

Now, that means your course won’t suit as many people as a more bespoke, 1:1 package, but that’s okay. In fact, it’s good.

You can reserve that service for people who have more individual needs. You can also “upsell” students from your course to a higher-priced package that includes more time with you.

However, you can make your course more adaptable without much extra complexity.

Here’s how:

Provide one alternative strategy or tactic where it matters.

So your course teaches the main strategy, the one that works for most people, but also offers a “fallback” option covering the next most common situation.

Here’s a quick example…

Right now in my beta course I’m teaching a top-down approach to curriculum design. But in future versions I think I’ll add a lesson on “bottom up” design for people who find it easier to think about the lower-level building blocks first.

Adding a fallback option in the right place could significantly improve the completion rate of your course.

Worth considering, right?

See you soon,


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