Date: October 27, 2022
What's the other thing that works?
One of the challenges when building an online course is creating a single “journey” that works for every student.
By contrast, when you’re working with someone 1:1 you can adjust your approach according to their specific needs.
(For instance, coaches often have a “toolbox” of models and methods they choose from to move people forward.)
But it’s harder to do that with an online course.
Yes, you can try a “choose your own adventure” approach where you say: if you’re in situation A do X, in situation B do Y.
The problem is that you actually make it more complicated for the average student. Instead, a one-size-fits-all process usually works better.
Now, that means your course won’t suit as many people as a more bespoke, 1:1 package, but that’s okay. In fact, it’s good.
You can reserve that service for people who have more individual needs. You can also “upsell” students from your course to a higher-priced package that includes more time with you.
However, you can make your course more adaptable without much extra complexity.
Provide one alternative strategy or tactic where it matters.
So your course teaches the main strategy, the one that works for most people, but also offers a “fallback” option covering the next most common situation.
Here’s a quick example…
Right now in my beta course I’m teaching a top-down approach to curriculum design. But in future versions I think I’ll add a lesson on “bottom up” design for people who find it easier to think about the lower-level building blocks first.
Adding a fallback option in the right place could significantly improve the completion rate of your course.
Worth considering, right?
See you soon,
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