Date: September 8, 2022

Flawed assumptions around course creation

Right at the start of the pandemic I ran a weekly Zoom class to help people (including me) get better at presenting on video.

I called it “Trust Me to Open My Mouth” (a nod to the title of one of my favourite songs by Squeeze).

Originally, I’d planned some in-person sessions to help local people improve their public speaking, but COVID stopped that.

So, I pivoted to Zoom and a small group of us worked to “get comfy on camera”.

Interestingly, the same feedback kept coming up for each of our mini-talks: “It was good, but it wasn’t quite… you.”

You see, we were all trying to present ourselves in a certain way. Trying to be “professional” instead of just being ourselves.

It actually took a few sessions to relax and become more natural on camera.

But thinking you need to be a certain way on camera is just one of the false assumptions that throws course creators off.

Here are some other examples:

  • Thinking you have to know everything about your course topic to be taken seriously. In reality, you just need to know enough to help people make progress.
  • Thinking your course has to tackle your audience’s biggest problem or goal. Actually, you can tackle a smaller challenge as long as it gets them closer to the “prize”.
  • Thinking you need to launch your course on a slick platform like Kajabi or Thinkific. In fact, you can launch a beta version on something much more basic.

It’s easy to feel blocked. But sometimes your blockages are based on flawed assumptions. What about yours?

See you soon,

Glen

Want More Like This?

Enter your name and email below to get The Art of Course Creation newsletter delivered to your inbox weekly.

    © 2022 Glen Long / Evolved Business Ltd

    Privacy Policy