Small wins vs big wins (audience-building)

~ 1 min read | Category: Newsletters

Building an audience isn’t the only way to find buyers for your online course, but it is one of the most reliable.

Here’s one way to think about the “how”:

If you give people enough “small wins” for free, one day they’ll trust you to deliver a bigger win for a fee.

A small win just means they’re glad they gave you their time and attention in exchange for whatever you gave them.

The small win could be:

  • A tip, tool or tactic to make life easier
  • A fresh perspective on a familiar topic
  • A shot of encouragement or inspiration
  • An interesting story or analogy

And that’s exactly what I aim to do with this newsletter every week - deliver a small win to your inbox.

A big win on the other hand is a meaningful and lasting result that requires more time and attention.

(In fact, exactly the kind of result an online course can deliver.)

But to deliver a big win, you first need to earn the opportunity.

If you want to build an audience for your (future) course, what small wins could you deliver first?

See you soon,



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