Candid thoughts on course creation

This is probably the most candid email I’ve ever written about course creation.

Because here’s what I know:

• Most people who want to create a course, don’t start.
• Most people who start, don’t finish.
• Most people who finish, struggle to sell it.

Depressing? Maybe…

But I also know this:

• People who don’t start, waste a lot of mental energy just thinking about starting. (They worry about which platform to choose, what camera to buy, what template to use…)
• People who start but don’t finish are often glad they tried. (Because they gained useful new skills or valuable clarity that courses aren’t right for them right now.)
• People who finish but struggle to sell, probably skipped an important step (like validating their idea or creating a realistic launch plan) — or they just gave up too soon.

So here are some simple if obvious truths:

• If you don’t actually start, your course will never actually happen (er, duh).
• If you don’t follow a reliable roadmap, you can expect false starts and dead ends.
• If you’re not comfortable with the idea of selling, creating a course won’t fix that.

So where does this leave you?

Well, it depends:

• If you want to go it alone, start small (e.g., create a short email course, or a 3-5 video mini-course.)
• If you want a smoother journey, get some help from someone who knows the path.
• If you know, deep down, that you’ll never actually create a course, just decide not to. (It’s okay!)

That’s all for today, my friend.

See you soon,

Glen