Do you remember Dolly the Sheep?
She was big news back in 1996 as the first mammal to be successfully cloned.
I remember thinking at the time that a sheep was a funny animal to choose - they all look identical anyway!
Poor Dolly didn’t ask to be cloned but she was a scientific breakthrough nonetheless and earned her place in history.
Moving up the food chain for a moment, you’ve probably heard busy people saying they wish they could clone themselves.
(Maybe you’ve even said it yourself.)
It’s not meant literally (I hope) but we’ve all felt the limitations of being just one person with only so many hours in the day.
However, when you create a digital asset like a course, or an e-book or an email series, it is a bit like cloning yourself.
Because you’ve created a digital version of you that can deliver some aspect of what you know or do without you being present.
Another way to look at it is digital delegation.
For instance, you can delegate the job of explaining what you do to a short video that, well, explains what you do.
Once created, that video works tirelessly on your behalf to tell people what you (the non-digital you) can help them with.
And you can delegate the job of growing your audience to a simple digital freebie that tempts people onto your email list.
And you can delegate the job of leading customers through your signature process to an online course that teaches them the concepts and shows them the steps.
I promise, if you start thinking in terms of “cloning yourself” you’ll see opportunities to delegate parts of what you do (or keep meaning to do) to a small army of mini digital yous.
You don’t need to be a sheep to get cloned. 🙂
See you soon,
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