How "expert" do you need to be really? 🤔

~ 2 min read | Category: Newsletters

Here’s a sentiment I often hear in the context of courses:

“You don’t need to be an expert to be a course creator. You just need to know a little more than the people you’re teaching.”

I think it’s meant as an antidote to imposter syndrome.

(After all, there’s always someone “more expert” than you to make you feel unworthy.)

And look, if it gives people who’re well-positioned to create a course the confidence they need to move forward, I’m all for it.

But when it’s used to persuade people who haven’t even considered creating a course to do it, I’m not so keen.

“Hey you. Whatever you’re into, just find a group of people who know less than you and go teach them!”

Because when you hear that message, you can bet it comes from someone who wants to sell you something related to course creation.

Either way, I think there’s too much emphasis on the quantity of your knowledge.

Knowledge and experience are valuable, but it’s what you do with them that counts.

So here’s a better way to think about this totally necessary gap between you and your target audience.

Instead of asking:

“What do I know more about than other people?”

Ask this:

“What do I find easy that other people find hard?”

Because if what makes it easy for you is teachable to others, you might just have an idea for a killer course.

See you soon,


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