Do you remember the Pushmi-Pullyu?

~ 2 min read | Category: Newsletters

One of my favourite books as a young child was Dr Doolittle - the eccentric guy who could talk to animals.

I saw the famous film with Rex Harrison, but my clearest memories are of the original books - with their wonderful illustrations - that my mother would read to me.

My favourite animal by far was the Pushmi-Pullyu - a strange, gazelle-like creature with a head at both ends of its body.

If each half decided walk forward at once, the poor animal went absolutely nowhere.

And I sometimes think being a course creator in-the-making is a bit like being that Pushmi-Pullyu.

Pushing you forward is an imagined future where your course is fully built, it’s making money, getting great results, and students are raving about what you’ve created.

Pulling you back is the thought of everything you need to do first: choosing a topic, designing the curriculum, creating the content, finding your first students…

And so you stay perfectly stuck. For months. Sometimes even years.

But like the Pushmi-Pullyu, it only takes a little extra effort on one side to create some forward motion. Just enough to start closing the gap between where you are now and where you want to be.

So the big question is:

What are you doing each week to close the gap between you and a successful course?

Because there are lots of things you could do. You could:

  • Brainstorm some results your course might deliver
  • Publish a short article on a topic your course would cover
  • Sharpen up your content creation skills (e.g., video)
  • Spy on the competition (existing courses in your space)
  • Find where your target audience hangs out online and just lurk for a while

Remember, it doesn’t take much to shift the balance in your favour.

But it does means getting out of the thinking zone and into the action zone.

See you soon,



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