The "small bang theory" of courses
~ 2 min read
I totally get it.
Creating a course feels daunting.
You have a sense for what a good course could do for you.
But it seems like a lot of work to get there. (With no cast-iron guarantee of success.)
It’s a lot to take on trust, right?
I blame what I call the “big bang theory” of course creation.
It’s where you launch a large course with a ton of fanfare and get a heap of sales.
The problem with that is that it’s also a ton of work and no small amount of risk.
The people who do it that way often have years of course launch experience and a whole team behind them.
Which got me thinking, what would a “small bang” theory of course creation look like?
I think it would mean looking for small acts of (course) creation that could still have a worthwhile impact:
For instance, what “course-like” video or resource could you create that would:
a) Be genuinely useful right now for the people you help?
b) Be just as useful and relevant a year or more from now?
Create one thing like that and share it with your network.
“Hey. I created this. I think it’ll really help you if you’re struggling with X.”
Or use it as part of your work with a new client:
“Before our next session, check out this video I created and see what comes up for you.”
If you do that, a few things will happen:
You’ll get a small taste of what it’s like to create a course
You’ll be one asset closer to actually having a course
You’ll earn the chance to get valuable feedback
Of course, the theory only works if you put it into practice. 😉
So what’s that one small thing you could create?
See you soon,