The Art of Course Creation
"Saving the World from Bad Courses, One Email at a Time."A weekly email newsletter with practical, down-to-earth advice for anyone who's serious (or even just curious) about creating an effective online course.
"Saving the World from Bad Courses, One Email at a Time."A weekly email newsletter with practical, down-to-earth advice for anyone who's serious (or even just curious) about creating an effective online course.
Core Topics
Each newsletter is designed to be both thought-provoking and actionable. Here are some of the most popular course creation topics I cover.
Course strategy means getting clear on why you're building a course and how it will achieve your end goal.
Curriculum design is all about organizing your training in a way that's logical, digestible and effective.
Content creation is the process of turning your essential materials and methods into engaging digital assets.
Course marketing generates interest in your course with the right people and moves them closer to a purchase.
Audience building is the strategy of organically attracting and nurturing a community of future customers.
Creator mindset aims to tackle the mental blocks like procrastination and self-doubt that can hold you back.
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Meet the Author
I created courses that generated over $1 million in revenue and served 1,000+ paying students.
At BBC Comedy Online I worked with new writers and performers to create viral comedy videos.
These days, I teach and mentor individuals and small teams to create effective and engaging courses.
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