If you don't pick the right name for your course, it won't sell. Fortunately these three simple strategies make the naming of your course a breeze.
Course Creation Help without the Hype
Hello! Nice to Meet You
"Course Creation Guy" for a 7-Figure Entrepreneur
I created courses that generated over $1 million in revenue and served 1,000+ paying students.
Writer, Editor and Producer for BBC Comedy
At BBC Comedy Online I worked with new writers and performers to create viral comedy videos.
Course Creation Teacher and Mentor
These days, I teach and mentor individuals and small teams to create effective and engaging courses.
What I Believe about Courses
I'm certainly not the only voice in the online course space. Here are some of the beliefs that underpin the way I think about courses.
Course Creation is Challenging
Building a successful course takes time and tenacity and usually involves learning new skills. Ready to roll up your sleeves?
Courses are "Multipliers" not "Adders"
Courses work best when they leverage existing success, e.g., from coaching or consulting. They won't conjure results from thin air.
What Differentiates Your Course is You
Whatever problem your course solves, it won't be your audience's only option. It's your personality and approach that'll set you apart.
Production Values Don't Matter...
...as much as you think. You don't need a Netflix budget to create a valuable course. (You don't even need to use video.)
Your Course Won't Sell Itself (Sorry)
"Build it and they will come" is a myth. When your course is ready, you'll need a way to reach your market and start selling.
You Can't Totally Avoid The Tech
Course platforms are becoming more user-friendly each year, but if you struggle with basic tech, it'll be a rough, rough ride.
As Featured On
Some popular online publications where my writing has been featured.
Still Here? Why Not...
Subscribe to My Newsletter
My weekly email newsletter The Art of Course Creation is a great way to get regular insight and inspiration for creating an online course.
Take My Free "Bitesize" Class
If you're new to course creation, my fun (and free!) class, the Online Course Sprint, should help fill the gaps. You'll also learn how I think about courses.
Book a Free Course Clarity Call
If still have questions or need some extra help, book a 30-minute call with me and I'll do my best to point you in the right direction.
Check Out "Build Your Best Course"
Build Your Best Course (BYBC) is my flagship training programme to help people create best-in-class courses. Click here to find out more.
Popular ArticlesView all articles »
Here are just a few of the longer articles I've written about course creation. If you prefer your content "little and often" try my newsletter.
It doesn't matter how great your course is if you screw up the launch. Launching seems complex but you can just follow one of these three models.
Onboarding students effectively improves results, boosts referrals and reduces refunds. But many course creators ignore it. Here's how to nail it.
If your online course isn't selling, one of these reasons is usually the key. If you haven't launched yet, these are the path to your success.